COEXIST, a cross-disciplinary art institution, and MishaMade, a French pioneering institution, join hands with Tencent Game Publishing and EA SPORTS FC to jointly present the art-themed project "GAME STARTS", a collaboration between Spanish artist Edgar Plans and EA SPORTS FC. The first flash mob event of "Use Love to Make Fun" opened on September 21, 2023 at B2, West District, Futian Bonjour Center, Shenzhen.
"GAME STARTS" flash mob:
"Use love to create fun" FC category game fan carnival event
Artist: Edgar Price
Opening time: September 21, 2023
Exhibition address: Atrium B2, West Area, Bonjour Center, Fuhua 1st Road, Futian District, Shenzhen
The first pop-up event gave the public a first look at the joint creations of the football series themes between EA SPORTS FC and French artist Edgar Plans. As the new story chapter of EA SPORTS FC opens, this is a tribute to players, fans and related practitioners of all generations around the world. We also hope that more Chinese audiences can join this global football movement and trendy art. in carnival celebration.
On the occasion of the 30th anniversary of the release of the game, the EA SPORTS football series will usher in its first comprehensive overhaul. The new versions of FC Football World (mobile game) and FC Online (PC game) will also be released globally on September 21st and September 22nd. Released at the same time. “EA SPORTS has defined immersive, realistic virtual football for 30 years, and now with EA SPORTS FC we’re bringing fans even deeper into the sport they love,” said Cam Weber, President of EA SPORTS. This important moment for fans from all over the world to jointly create the future of football starts with EA SPORTS FC, welcome to join us."
In addition to traditional football activities, EA SPORTS FC also uses more diverse and innovative ways to break the boundaries of the EA SPORTS FC carnival. Edgar Plans, the artist who EA SPORTS FC co-organized the fan carnival in China, has attracted much attention. He has collaborated with Perrotin, Armin Reich, and the WAREHOUSE gallery in Hong Kong, and has shined at Art Basel Miami Beach and other events. He has held solo exhibitions in many places around the world, and his works have been auctioned by Christie's. It has repeatedly set new records and quickly become popular in the contemporary art collection world. In 2022, Edgar Price also reached an in-depth cooperation with the NBA, constantly exploring the possibility of crossover between trendy art and sports culture in a multi-dimensional way. More brands see the value of collaborations with this rising artist. Edgar's stylized design symbols and popular aesthetic language inspire people to pay attention to and think about reality. Challenge the traditional art palace and make art more popular among the public. This coincides with the brand goal of EA SPORTS FC - "to inspire the public's love for football".
This exhibition was jointly initiated by MISHA MADE, a pioneering French contemporary art institution, and COEXIST, a creative team of many top international artists, and jointly created by Tencent Game Publishing to celebrate the national launch of FC Online and FC Football World. The artist has specially created a series of works for this art project, covering paintings, sculptures, installations, etc. These works will be presented to the audience in subsequent exhibitions. In this preliminary pop-up event, the joint large-scale sculptures will be publicly exhibited for the first time in the world. This is also the first joint street sculpture by artists in the history of EA SPORTS FC in China, creating innovation for the fusion of street culture and pop art. form. This time, the artist created many special artistic images based on the rich club copyrights in FC Online and the FC football world, which will be later met with the public at the exhibition.
Venue display
Special artistic images of football stars
Joint event check-in sculpture
From the isometric perspective, to the player cursor, to the triangle polygon model, and the chemical reactions between them, the FC triangle is the core visual of EA Sports FC and represents the future of football. This joint check-in sculpture cleverly uses the cursor element of the EA Sports FC Logo, allowing the little hero to wear the FC co-branded jersey and pick up the triangle, allowing exhibitors to experience the fun of the game world under the cursor.
About Edgar Price
Edgar Plans was born in Madrid, Spain in 1977 and graduated from the Art History Department of the University of Oviedo. Currently lives and works in Gijon, northwest Spain. Edgar Price's works cover a variety of media and forms of artistic expression. His classic "Lil' Heroes" images have big emotional eyes, wearing colorful cloaks and masks. . He describes his colorful imaginary world with childlike images. Edgar Price's artistic works not only show his yearning for freedom and his infinite imagination, but also express his thoughts to the audience, hoping that the public will communicate emotionally, think and explore with the works, thereby empowering the artistic works. More lasting vitality.
About EA Sports FC
EA Sports FC is not only a football game, but also a platform that connects fans. It has 19,000+ real player copyrights, including massive legendary stars, 700+ clubs, 100+ stadiums, and 30+ global league copyrights. In the FC football world, you will continue to experience the fun of interacting with real football.
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