Redwood City, CA, Turin, Italy - July 25, 2022
Electronic Arts Inc. (NASDAQ: EA) and Juventus, one of the world’s largest and most successful Italian football clubs, today announced a new multi-year partnership that will see Juventus return to EA SPORTS Football game series.
The partnership will make EA SPORTS the exclusive sports gaming partner of Juventus, which will be authentically recreated in the game, including the Juventus club crest and jerseys. Both parties are also excited about emerging cooperation opportunities beyond football, such as lifestyle and cultural activities.
At the same time, Vlahovic of Juventus will become one of the EA SPORTS FIFA ambassadors. He is one of the best young forwards in the world with an incredible goalscoring record over the past few years and this is the first time he has been awarded the title of EA Sports FIFA Ambassador.
David Jackson, Vice President of EA SPORTS FIFA Brand, said: “We are delighted to reaffirm our strong commitment to Italian football through our exclusive partnership with Juventus. This extraordinary club means so much to us and our fans, making EA SPORTS We can continue to provide you with the most realistic and comprehensive interactive football experience in the new season.
Juventus Chief Revenue Officer Giorgio Ricci said: "We are proud to work side by side with EA SPORTS because this goes beyond the concept of a traditional partnership and both parties share the same goal of looking to the future and speaking to a new generation. and lead the trend of new lifestyles in the city. We chose to join hands with EA SPORTS because we share a common vision and ambition. EA Sports shares the same original, unique and innovative brand spirit as Juventus, and we are delighted to partner with it Let’s go on this journey together.”
The "FIFA" series is developed and published by EA SPORTS and has a history of nearly 30 years. Through the most advanced game content and realism, players can immerse themselves in the major leagues of world football, control famous stars and powerful teams, and experience unparalleled real football. Fans will be able to experience Juventus-related content in FIFA Football World and FIFA Online 4 after the 2022-23 season update.
"FIFA Football World" is the only genuine FIFA series football mobile game in mainland China developed by EA SPORTS and officially authorized by FIFA. It has the richest football copyrights in the industry, including the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Chinese Super League, etc. More than 30 leagues, more than 650 real teams and more than 17,000 real players, as well as the exclusive authorization of the Champions League. The game is built with engine technology that is ahead of the current field of sports competition mobile games. It has first-class visuals and real and smooth football competition operation feel, creating a football world that can be taken with you at any time for the majority of football enthusiasts.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops markets, publishes and delivers games, content and services that can be played and watched on game consoles, PCs, mobile phones and tablets.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of Electronic Arts Inc. FIFA and FIFA's Official Licensed Product Logo are copyrights and/or trademarks of FIFA. All rights reserved.
About Electronic Arts (EA):
Electronic Arts (NASDAQ: EA) is the world's leading digital interactive entertainment company. The company's main business is to develop and provide game content and online services for networked game consoles, mobile electronic devices and computers.
In 2021, Electronic Arts (EA) reported a net profit under accounting principles (GAAP) of US$5.6 billion. EA is headquartered in Redwood City, California (also known as Redwood City), and owns a number of highly acclaimed high-quality game brands, such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™ ), The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. .Zombies™).
More information about EA can be found at www.ea.com/news.
EA, EA SPORTS™ and the EA SPORTS™ logo are trademarks of Electronic Arts, Inc. ©FIFA and FIFA's officially licensed product logos are copyrights and/or trademarks held by FIFA. EA and FIFA reserve all rights.
